[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.csha.cz\/co-dela-dokonaly-e-shop\/#Article","mainEntityOfPage":"https:\/\/www.csha.cz\/co-dela-dokonaly-e-shop\/","headline":"Co d\u011bl\u00e1 dokonal\u00fd e-shop?","name":"Co d\u011bl\u00e1 dokonal\u00fd e-shop?","description":"I sebemen\u0161\u00ed prodejce m\u00e1 dnes e-shop. Prodejci toti\u017e pochopili, \u017ee vlastn\u011bn\u00ed e-shopu m\u016f\u017ee v\u00e9st k velk\u00fdm zisk\u016fm a n\u00e1r\u016fstu prodeje. Internetov\u00e9 nakupov\u00e1n\u00ed je toti\u017e velmi … ","datePublished":"2022-08-25","dateModified":"2022-08-25","author":{"@type":"Person","@id":"https:\/\/www.csha.cz\/author\/#Person","name":"","url":"https:\/\/www.csha.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/93f351f97d5e20a41105810347d62b8b573eebe9313df1f71432877ed17f5f1a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/93f351f97d5e20a41105810347d62b8b573eebe9313df1f71432877ed17f5f1a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"csha.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.csha.cz\/wp-content\/uploads\/pexels-kindel-media-6995252.jpg","url":"https:\/\/www.csha.cz\/wp-content\/uploads\/pexels-kindel-media-6995252.jpg","height":0,"width":0},"url":"https:\/\/www.csha.cz\/co-dela-dokonaly-e-shop\/","wordCount":432,"articleBody":"    I sebemen\u0161\u00ed prodejce m\u00e1 dnes e-shop. Prodejci toti\u017e pochopili, \u017ee vlastn\u011bn\u00ed e-shopu m\u016f\u017ee v\u00e9st k velk\u00fdm zisk\u016fm a n\u00e1r\u016fstu prodeje. Internetov\u00e9 nakupov\u00e1n\u00ed je toti\u017e velmi obl\u00edben\u00e9 nap\u0159\u00ed\u010d cel\u00fdm sv\u011btem. K zv\u00fd\u0161en\u00ed obl\u00edbenosti nav\u00edc do\u0161lo v pr\u016fb\u011bhu ned\u00e1vn\u00e9 pandemie. Lid\u00e9 si prost\u011b zvykli, \u017ee proto, aby si n\u011bco koupili, nemus\u00ed opou\u0161t\u011bt teplo sv\u00fdch domov\u016f. To, jak bude v\u00e1\u0161 e-shop vypadat, kolikr\u00e1t v\u00edce rozhoduje o tom, zda si budou va\u0161i potencion\u00e1ln\u00ed z\u00e1kazn\u00edci cht\u00edt n\u011bco koupit ne\u017e to, jak\u00e9 produkty nab\u00edz\u00edte. Tvorba e-shop\u016f m\u00e1 sv\u00e9 z\u00e1sady, kter\u00fdch je t\u0159eba se dr\u017eet, pokud chcete, aby byl v\u00e1\u0161 e-shop \u00fasp\u011b\u0161n\u00fd.  V\u0161echno d\u016fle\u017eit\u00e9 by m\u011bl z\u00e1kazn\u00edk vid\u011bt hned, jak otev\u0159e e-shop a to bez toho, aby musel sj\u00ed\u017ed\u011bt se str\u00e1nkou dol\u016f. Pokud se v\u00e1m v\u0161e nevleze na \u00favodn\u00ed str\u00e1nku, je dobr\u00e9 m\u00edt hned na za\u010d\u00e1tku prokliky, kter\u00e9 z\u00e1kazn\u00edka posunou na p\u0159\u00edslu\u0161nou \u010d\u00e1st str\u00e1nky. \u0160et\u0159\u00edte t\u00edm jeho \u010das. Vyu\u017eijte v\u00fdrazn\u00fdch prvk\u016f, jako jsou obr\u00e1zky, kter\u00e9 mohou na pozad\u00ed ukazovat uk\u00e1zky va\u0161ich produkt\u016f anebo jimi m\u016f\u017eete ozdobit jednotliv\u00e9 polo\u017eky v menu. Lidsk\u00e9 oko l\u00e9pe zachyt\u00ed vizu\u00e1ln\u00ed podobu obr\u00e1zk\u016f, ne\u017e \u010dist\u00fd text. Menu by m\u011blo b\u00fdt p\u0159ehledn\u00e9, rozd\u011bln\u00e9 do jasn\u00fdch kategori\u00ed. Ty by m\u011bli b\u00fdt doprov\u00e1zen\u00e9 kr\u00e1tk\u00fdm textem, kter\u00fd bude obsahovat d\u016fle\u017eit\u00e1 kl\u00ed\u010dov\u00e1 slova, kter\u00e1 charakterizuj\u00ed dan\u00e9 produkty. To je proto, aby v\u00e1s mohli z\u00e1kazn\u00edci l\u00e9pe vyhledat, a pokud budou hledat produkt, kter\u00fd nab\u00edz\u00edte, aby se jim va\u0161e str\u00e1nka uk\u00e1zala na vy\u0161\u0161\u00edch m\u00edstech v seznamu vyhled\u00e1v\u00e1n\u00ed.   Velmi dob\u0159e na z\u00e1kazn\u00edky tak\u00e9 p\u016fsob\u00ed, pokud jsou viditeln\u011b uveden\u00e9 kontaktn\u00ed \u00fadaje. Je\u0161t\u011b l\u00e9pe vypad\u00e1, jestli m\u00e1te funkci online chatu, tak\u017ee pokud se budou cht\u00edt na n\u011bco zeptat, mohou s v\u00e1mi rovnou komunikovat, ani\u017e by museli t\u0159eba n\u011bkam telefonovat.  Pozor si dejte i na barevn\u00e9 spektrum str\u00e1nek. S barvami je to o\u0161idn\u00e9. Univerz\u00e1ln\u00edmi barvami jako je modr\u00e1, b\u00edl\u00e1 \u010di b\u00e9\u017eov\u00e1 nic nezkaz\u00edte, ale celkov\u011b by m\u011blo barevn\u00e9 spektrum e-shopu odpov\u00eddat nab\u00edzen\u00fdm produkt\u016fm, povaze firmy i c\u00edlov\u00e9 skupin\u011b z\u00e1kazn\u00edk\u016f.                                                                                                                                                                                                                                                                                                                                                                                          4.6\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Co d\u011bl\u00e1 dokonal\u00fd e-shop?","item":"https:\/\/www.csha.cz\/co-dela-dokonaly-e-shop\/#breadcrumbitem"}]}]